It’s no longer sufficient to have a pretty yet non-functional website or to rely on traditional media only. As the internet has become an intrinsic part of our lives, the importance of Digital Marketing for your small business becomes crystal clear. Let’s look at why your business needs digital marketing.
Extend your reach
Statistics show that the average internet user has at least 7 social media accounts. A vast majority of social media users are online several times a day and 30% of social media users mention a specific brand on their social media accounts. The average person spends over 2 hours a day on social media and it is integrated into almost everything from work and school, to entertainment and travel.
Consumers on average spend around 37% of their time on social media interacting with branded content. You’ll need a solid social media strategy to be in the game. Simply creating a page and posting once a month won’t do the trick. Social Media Marketing are only one piece of the puzzle, we’ll discuss how your other efforts online all tie in to create a marketing powerhouse that consumers can’t ignore.
Levels the playing field for Small Business
Digital Marketing can be the saving grace for small businesses as it levels the playing field with big brands (dependent on budget). Digital Marketing allow smaller brands to hold a top-ranking position on search engines dependent on budget and the level of skill applied to building the Pay Per Click campaign.
When your Google AdWords account is managed effectively, it gives you focused control over how and where you spend your advertising budget.
Targeted reach
One of the greatest advantages digital marketing gives us is the ability to dissect huge demographics. Through targeted advertising you can streamline your ad campaigns to a very specific kind of person – the person looking for your services. You won’t be showing the same irrelevant ad to uninterested people over a month’s time span, you’ll be connecting to people who are searching for what you’re selling. This is where digital marketing reaches a sweet spot where traditional marketing has always failed.
Search Marketing (Pay Per Click) allows you to position yourself near the top of search results without having to work to get there organically. With search marketing you can target people with a very specific profession and buying behaviour.
Together with search campaigns, you should build landing pages around specific search queries to convert that traffic. You won’t need to spend thousands on one ad, and you can easily modify ads as
Advanced Analytic Data
While you can estimate how well a TV ad can perform, there isn’t any concrete data about who watched it, if they were even in the room and if it engaged them enough to buy. In comparison to digital marketing, this seems like an almost laughable way of doing marketing.
With Digital Marketing and tracking tools such as Google Analytics you have a heap of information available about your ad such as:
- How many users interacted with it
- If they liked it
- If they shared it with friends
- If the ad prompted another action (such as a learn more button)
- Which terms they used to find you online
- Which websites they visited before they landed on yours
