Are you busy plotting out your digital marketing strategies for 2020 yet? Is this something you do in advance or do you wing it and hope for the best?
You’re not alone when it comes to nailing the perfect strategy, that’s why we’re here to help you track down SEO Trends for 2020. Pick up useful tips or leave it to the pros and give us a call.
Adapt your content for voice search
As Google’s attention is never shifted far away from the user, this is where we find ourselves. If you’re familiar with SEO copywriting, you’ll already be making use of long tail keywords and keyword phrases. This will assist Google in solving search queries with a higher level of accuracy.
Using bullet points throughout your content allows Google easy access which leads to a higher chance of your content being seen in featured snippets.
Providing interesting content, set out in a way that Google read easily is the way to go.
Voice search remains a hot topic and hopefully 2020 will bring clarity to this ever-evolving modern tool.
Speak to your audience not Google
This is an oldie, but a goodie. One thing Google has continued to value over the years are websites that solve user intent.
If you’re selling socks, write about socks. But write in a way that isn’t spammy or over the top. If you’re not selling socks, don’t write about socks. Your bounce rate needs to have a good score, or Google will not rank your website for relevant keywords.
Make sure that your content solves user intent to decrease bounce rate.
Work on page load speed
While you might be tempted to kit your website out with the latest bells, whistles, videos and design flair, this might not translate well for how fast the page loads.
We live in the age of instant gratification. If a consumer is waiting longer than 5 seconds for your page to load, they won’t stick around to see what you have to offer.
There are ways to decrease page size without limiting the content, but you shouldn’t be hung up on
creating content and design-heavy pages if the load speed is going to slow your page load speed.
Video Content for the win
Include video content in your SEO strategy to win in 2020.
While we’re all about telling a story with the written word, video wins hands down in this fast-paced industry.
Make your video content relatable, captivating and easy to understand.
While you can keep the written content on-page for ranking purposes, use video content to engage users while potentially increasing your engagement and conversion rate.