Building a website is not enough. You have to generate traffic to your website to create brand awareness and to generate leads. A well-structured website is a great way to let your consumer base know that you mean business.
Your online presence is important to those wanting to buy your service or product. We look at actional SEO tips for small businesses that you can implement to work hand in hand with your online marketing strategy.
Focus on your keywords
Think of the most common keywords and keyword phrases that clients would use when searching for your product or service.
Make a list of 20 to 40 relative keywords depending on the size of your product and service offering. Using a keyword tool, you can assess the keyword to confirm if the keywords are frequently used in online searches.
Use the final keywords across your website to increase the chances of ranking for these keywords. Include in your meta titles and description to increase click-through rate.
Most important, when adding keyword phrases into your content – make sure that the content reads naturally. You don’t want a situation where readers can clearly see that you’ve stuffed keywords into your content, especially when it doesn’t read very nicely.
Create high quality content and share it with others
Create compelling articles, videos paired with relevant photos to provide quality information to web users. Update your content frequently to stay relevant.
Share this content across social platforms to increase engagement and brand awareness. Aim to help users find answers to their burning questions.
Highlight your USP (Unique Selling Point)
Stand out from the crowd by promoting your unique selling point. If your product or service falls into a niche market this will benefit your marketing efforts greatly and you should be highlighting this. It gives consumers a stronger reason to choose you.
Add your USP to your tagline and call to action. This is a valuable SEO tip for small businesses to use as leverage against their competitors.
Be patient and adapt
Monitor your efforts using Google Analytics but don’t expect immediate results. The SEO game is a long-term love affair and won’t show immediate results.
That being said, don’t be scared to change things up. The SEO world changes every year and you should be updating your efforts to match those changes. Update images, videos, web content and contact information regularly.
SEO is a long-term commitment but provides good return on investment. The results from organic traffic are solid. If there aren’t enough hours in the day for you to commit to working on your SEO, give us a call to discuss your requirements.