Launching a new website is the perfect opportunity to create a solid SEO strategy. Create the main pages of your website and optimize those completely before you move on to SEO pages or blog posts. We’ve created this list of SEO tips for launching a new website to help you along the way to generating organic leads online.
During the website development phase you have a clean slate to lay down SEO foundations. SEO is a long-term strategy that you should work on for at least 12months before you expect results.
Correct use of keywords
Old school Google rewarded websites with an obscene number of keywords. Today that is called keyword stuffing and it is highly frowned upon. Use your selected keywords where they matter most and avoid mentioning the same keyword more than 4 times on the same page. Include relevant keywords in your title tag and meta description. Using keyword variations is a good idea too. Example: ‘digital marketing western cape’ and ‘digital marketing cape town’.
Link to various pages on your site
Linking between pages adds SEO value by showing Google that the content is related. Using a RELEVANT phrase or keyword called a contextual link offers more value in comparison to naming the link ‘click here’. This SEO tip for launching a new website shows how your site is connected and allows pages to ‘speak’ to each other.
Name all images and videos
Include your keywords when naming images and videos in your site’s media library. The naming convention for this is called alt text. Example: If you have a page named ‘seo services’ you should name the image on that page ‘seo services’.
Optimize your site to improve page speed
Page load speed is important to Google so optimize or remove anything that contributes to slow load speed. Compress images, videos, and replace bulky stacked designs with clean and simple alternatives.
Give each page a unique name with unique content
Search engines like Google rank web pages not websites, so each page should be optimised for one specific keyword and the variations of that keyword. If your content isn’t structured around a focus keyword, the page will not rank for the desired keyword.
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