Are you new to digital marketing? We have a few SEO tips for beginners to help jump start your SEO technical journey. Use our previous posts as stepping-stones along your SEO journey and you’ll be well on your way to becoming a pro.
Choose your keywords wisely
Keywords are essential words and phrases that are used across Google Search by users every day. To be found by your desired customer you’ll have to incorporate relevant keywords into your website copy, blog posts and social media posts. Using long tail keywords together with a location-based approach is more successful. Think of ‘digital marketing agency cape town’ as opposed to ‘marketing agency’. These keywords should be added to main headings, anchor text and your meta titles.
Optimise your meta titles and descriptions
A valuable yet overlooked SEO tip for beginners is optimising your meta titles and descriptions. These short yet valuable snippets also known as meta tags give a short description about each page. Search engines and users will be reading these useful descriptions and while they don’t directly improve rankings, they have been shown to encourage click-through rate which does increase organic rankings.
Optimize for mobile
Just over half of all searches on Google are done on a mobile device. Optimizing your website for mobile searches is one of the easiest ways to improve your ranking as Google shows preference to sites that are optimized for searches performed on mobile devices.
Submit your sitemap to Google Search Console
When you have a new site or even a new page or post, it can take some time for Google to scan your content. Why wait when you can submit your sitemap to be scanned and indexed sooner. Verify your domain using Google Search Console, then submit your sitemap for indexing.
Increase your sites loading speed
Google likes to satisfy the user, and what the user wants is fast loading content. Reduce the size of images, videos and don’t make your site design heavy. Google has a free page speed tool which you can use to monitor the status of your website.
We hope these SEO tips for beginners get your technical SEO journey jumpstarted for 2020. If you want a professional to manage your SEO, contact us today.