Pay Per Click (PPC)
Immediate Leads: with a small initial investment, you enjoy immediate top quality leads. There is no set up fee for an Adwords account, and the advertisements cost you nothing until clicked on, at which point, there is a small charge for that qualified lead.
Set Budget: you determine your budget, and prevent yourself from over spending. As you start to make sales, your budget can increase.
Levels The Playing Field: even if you’re just starting out, Adwords allows you to compete with your biggest competitors.
Real-time Tracking: using detailed data analytics provides understanding of which advertisements and strategies are working best for you enabling you to adjust your campaign constantly to ensure the best Return On Investment.
Targeted: you can target customers locally, nationally or internationally based on your business strategy.
Pay Per Click is your immediate short term strategy, but together with Search Engine Optimisation (SEO), they offer a holistic strategy that will bring you immediate leads and an increased volume of leads throughout the year.
Organic Search (SEO)
If you feel SEO is a better generator of quality leads, you’d be right, but SEO takes time as your site grows and has all the Google algorithm requirements addressed.
What Does It mean: Search Engine Optimisation is a ‘process of influence’ that makes Google better understand your website and its relevance to search phrases, increasing your visibility to their active search audience.
Why SEO: SEO affects your website’s organic rankings driving enhanced free traffic in the long term making your website visible to thousands of active (ready-to-buy) customers every month.
On-Going: SEO is an on-going requirement of your digital marketing strategy and although it may take longer to show results, it will eventually deliver the largest proportion of monthly leads, at the lowest cost, and the highest conversion to sales ratio.
Google Analytics is the premier, most widely used data tracking tool in the world today. Its detailed reporting on all website traffic allows you to better understand your users and adjust your campaign and website to offer a better service to your potential clients. This grows traffic, improves conversion rate and increases sales. Simply put, it takes the guess work out of marketing!
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