| Keyword Research | We use predictive data tools that tell us what keywords & phrases are being searched for various products and services. We research the keywords to ensure we target search phrases that indicate the user is interested in your product and/or service. |
| Google Ads - PPC Search Campaign | 10 additional Product/service Categories – We select 8 additional product categories where we feel you will see the best return on investment for your marketing campaign. |
| Google Ads - PPC Brand Campaign | Brand Campaign – This campaign will ensure that your website shows when someone is searching for your actual company name |
| Google Ads – PPC Display Campaign | We’ll create a targeted display campaign that will show your adverts & value proposition to users who are in the market for your products and/or services. Your adverts will display on websites that are connected to Googles display network, but will only show to users that we have targeted (we target users based on the content they are reading online, as well as users who have shown interest by searching for the products/services that your company offers) |
| Google Ads – PPC Remarketing Campaign | We’ll create a Google Display remarketing campaign, which means that we tag users that have already visited your website but did not convert into a lead. Once we’ve tagged them, we ensure that they are reminded of your value proposition by showing them your adverts as they move around the internet and browse websites that are part of the Google Display network. |
| Social Media Advertising (Facebook/LinkedIn) | Targeted advertising on Social media using Facebook, Instagram & Linked on a cost per click model |
| Google Analytics - Setup | • Setup – We’ll ensure that you Google Analytics account is setup and connected to your Adwords, so that once you campaign is active we’ll be able to optimise & improve based on the data (Eg: if we see that a specific keyword/search phrase is not generating any leads for your business, we’ll pause it). Also, Google analytics will tell us a lot more about your website and user behaviour… Including things such as where you users are coming from, demographic info (male/female/age), what pages they’re visiting, how long your site is taking to load, and much more. • Connect with Adwords Campaign – This allows us to track the success of your campaign |
| Data Dashboard (for reporting) | We’ll create a real time dashboard that you can log into at any time to check the key data. Data include all website traffic, conversion breakdown, best keywords, Age & Gender Demographics, Location of users of your website, Traffic from mobile & desktop, new versus returning users, and a lot more |
| Conversion Tracking & Setup | This allow us to track back to the source of each lead that comes through your site (eg: we can tell from this data if a lead that completed a form on your site came from Facebook or Google, which will ultimately allow you to make decision based on where your business is coming from) |
| SEO Foundation | • Setup Google Search Console This allows us to see if there are any fundamental errors in the setup of your website • Page Titles We’ll check your Page Titles to ensure that they are written using Googles best practice (5 pages) • Meta Descriptions We’ll check your page descriptions to ensure that they are written using Googles best practice (5 pages), to ensure that the description of each page clearly outlines what the user can find on that page (5 pages) • Images Alt Tags We’ll check to see if the images on your website have “alt tags”, which is a Google best practice method. • Headers used on pages We’ll check the headers that are being used on pages, and suggest necessary changes in line with Google best practice (5 pages) • Sitemaps Submit your sitemaps to Google |
| SEO | • We’ll improve the content written on pages on your website to ensure it meets Google requirements (3 pages per month) • We’ll fix any necessary crawl errors with redirects as required by Google (up to 20 redirects) • If you’re a local business, we’ll setup your Google Plus listing for your location, and get it verified. |
| Content | We’ll create content for 2 new pages per month, targeting new keywords/search phrases related to your products. |
| Backlinks | We’ll create 3 backlinks per month for your website. Of course, we’ll only use white hat techniques that are in line with Google best practice. |
| Google Ads - PPC adverts to new pages | We’ll adjust the final urls for campaigns that we have already created if we see opportunity to improve your advert relevance by using the new pages that we have created for you. |
| 4 Hours of optimisation each month | These hours will be spent ensuring that your campaign constantly improves, and that the leads you receive through the campaign get better. |
| Team & skillset assigned to your campaign | An Account Manager, A Certified Google Ads Specialist & a Content Specialist. |
