Every digital marketer has campaigns and marketing strategies that don’t quite hit the mark. While failure is part of learning and evolving, let’s not waste too much time making avoidable mistakes. Dodge your next mistake by reading our list of common digital marketing pitfalls.
Running a campaign without clear goals
A huge mistake that can hurt your budget and time is running a campaign blindly without a clear thought out strategy. To track the success of a campaign, you need to have defined goals and analytics tracking these goals. Examples of marketing goals are sales, form completions, calls, sign ups etc.
Without measurable objectives it is challenging to measure ROI of a campaign which you have to do in combination with building insights from past campaigns into the planning process for future campaigns.
Not targeting a specific audience
You can create amazing engaging content, but it won’t take your brand anywhere if it’s not being promoted to the right audience at the right time. As the years go on, digital marketing channels get flooded and it takes real effort and skill to cut through the noise to get your content noticed.
Target your audience by tracking pixels and cookies to reach out to people who have visited your site and joined your email list. Take your social targeting to different levels by targeting age, gender, education and topic interest.
Forgetting about mobile
Mobile is slowly but surely becoming a dominating platform, providing a platform for consumers to engage with branded content and make purchases at the touch of a button with easy access.
Getting your strategy and website optimised is a great place to start. Consider how your users will interact with you on mobile and how you can shape that experience. Make the mobile experience as engaging as desktop and you’ll be on your way to capturing your audience.
Neglecting social media
Most marketers forget that social media was created to be, well, social. Most marketers and companies neglect to engage with their audience and instead continue to push out content, broadcasting their various messages and sales pitches. Responding and engaging with your community of followers will help build relationships and make your brand more relatable.
Not measuring results
The money and effort you spend on your digital marketing campaigns is wasted if you’re not monitoring the data using Google Analytics to measure your results. In reviewing the data, you can update and adjust your strategy and work on improving your results. You won’t know if you’re winning or losing if you’re not monitoring your campaigns.
We hope you learnt something today and if you need some help along the way you can contact us for professional digital marketing assistance.
