SEO stands for Search Engine Optimization. How many times have you asked yourself the question, what exactly is SEO? This article is written to help the layman understand the concept of organic traffic. It is the process of improving the online profile of your business in order to be ranked as a relevant result for your ideal keyword terms and phrases, by the search engine such as Google and Bing.
An Organic Search Result is Google’s recommended Answer to your Search Query.
Search Engine Optimisation involves a consummate understanding of Google’s algorithms and best practices to generate relevant organic (unpaid) traffic on search engines. You don’t pay for organic traffic, which is why it is so valuable. Search engines have two major functions: 1. Crawling the web and building an index and 2. Providing search users with a ranked list of the websites they have determined are the most relevant for specific keyword terms and phrases.
Search engines use mathematical equations (called algorithms) to sift through all the info to rank the most relevant websites/pages on their SERPS (Search Engine Results Page). Being listed at the top of the search results page not only provides the greatest amount of traffic to your website but also creates a relationship of trust with the consumer.
Why does your business need SEO?
If you want to be found online then your website needs to be optimized. There are many other ways to market your business such as TV commercials, billboards or magazines but those types of advertising are very costly and need to be pushed numerous times in order to see results, if any. And you have no idea if you are actually reaching your target market.
More consumers are using search to find products and services, if your business is not ranking online you are essentially losing business every day.
How do you build an online marketing strategy?
The web is flooded with ‘how to’ guides including SEO, and you could attempt to implement this marketing strategy yourself but investing in an experienced and knowledgeable SEO provider makes more business sense. Building an SEO campaign is a full time job and requires an intimate knowledge and experience of algorithm updates, analytics and metrics, content creation and link outreach, among many other SEO competencies.
When done correctly, SEO not only delivers consistent traffic to your website but also contributes to the growth of your business.
Contact us if you want to learn more about how SEO can benefit your business. Sign up with us and we will provide you with a custom strategy tailored to your needs and the needs of your business.